Direct answer
Include goals, audience, current problems, content to keep, features, integrations, SEO and redirect needs, and success measures.
Checklist
- Why redesign now
- Target audience and key actions
- Pages and content to keep, change or remove
- Design preferences and examples
- Technical needs and integrations
- Redirect plan to protect search traffic
- Timeline and budget range
Turn the brief into action
State goals, audience, problems, content, features and measures of success before requesting a quote.
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Frequently asked questions
What is the short answer?
State goals, audience, problems, content, features and measures of success.
What should a business do next?
Fill in the checklist and request a quote.